Benecol
Email newsletter marketing, Digital Advertising
Designs for the Benecol brand included email newsletters featuring specific products, tips on heart health plus risks and benefits and coupons for consumers. In addition to the newsletters, I also designed digital banner ads that were featured on sites like Web MD. The ads highlighted specific products from the Benecol brand, including Benecol spreads and chewable caramel candies.
Email Newsletters
Benecol’s email newsletters centered on information about each product, and product coupons. Each week a different product would be featured from the main Benecol line, with links driving to the website for more information, and special products would be featured at different points throughout the year.
Digital Advertising
