Squid Restaurant
Branding + Identity, Print Collateral, Menu Design
Squid restaurant is an upscale seafood dining experience located in Los Angeles. Designs included a new branding concept with logo, business cards, menus and other in-house materials.
Branding & Identity
Old Logo
New Logo & Color Palette
The new logo pulls from the seafood theme the restaurant wanted to portray, and utilizes the octopus motif behind a bold typeface that floats in the composition.
The new color palette for Squid Restaurant plays off of colors found in the sea; bright hues of golds and burnt reds pair well with a dark blue base in the restaurant. The harmony of colors are sophisticated yet fun, and elevate the restaurant’s visual voice to match the service they provide.
Menu Design
A good portion of a customers’ experience is spent browsing a menu and picking items that appeal to them. The menu is a first impression of a restaurant’s business.
Squid’s redesigned menu includes clear explanations of appetizing items, easily scannable sections, and fun sea-themed iconography. The redesign resulted in higher customer volume and an increase in profits.
Storefront
