Elevate14
Website Design, Branding
Elevate14 is a technology solutions company that combines digital consulting with software engineering to provide high tech IT solutions for its clients. I created mockups for their new website design, based on an ongoing rebranding and repositioning project.
Branding
The Challenge & Core Objectives
The challenge on this project included crafting a style that would marry perfectly with the existing Elevate14 brand, without overpowering its minimalist and recently redesigned branding.
Website
Design & Execution
The Elevate14 logo uses a simple mountain graphic to evoke the heritage of the brand – forward and upward momentum – while keeping strong typography as the focus. For the website design, it was important to play up the brand’s connection with the more organic structures of the world around them.
Complementary colors, neutrals and the occasional bright color pop help maintain a style that is fresh and clean, but nods to the environment in which it was created.
