Pharma Brands
Brand Identity & Logo Design for Various Clients
I created a mix of brand identities and logos for a variety of products and clients in the Pharmaceutical industry, and worked with names like Pfizer, Roche, DSM Nutritional Products, FMC and SMBI.
Memorise
Memorise is a consumer drug geared towards patients with memory loss. The basis for the identity design was the human brain, and the different centers that are responsible for memory. There were three potential versions of the logo, and the client chose to go with the basic black and white with the logo cast in Gotham.
Aquacoat ARC
Aquacoat is an alcohol resistant coating that offers drug manufacturers an easy-to-use way to make products safer. Many pharmaceuticals can interact with alcohol, and alter the effects of medication. These interactions can result in adverse health effects. I worked with the FMC client to design branding and an identity for Aquacoat.
To successfully differentiate Aquacoat in the pharmaceutical market, my team created the umbrella theme “The sure sign of safer drug delivery”. There were several iterations of the logo, but the final theme and accompanying armor shield visual communicated the superior coating and safety protection that Aquacoat delivered.
An integrated marketing campaign consisting of digital and print advertising, e-blasts, public relations and sales literature enhanced the communications effort and help launch Aquacoat in the industry.
Ronozyme Rumistar
Ronozyme Rumistar is a supplement that helps dairy farmers maximize and optimize the efficiency of their cows’ feed to enhance dairy production.
As part of an integrated marketing effort, I helped develop the theme “We make fiber easier to stomach” which spotlighted the benefits of Ronozyme. The campaign targeted dairy farmers and successfully utilized a robust mix of digital and print advertising, e-blasts, social media and trade show support.
