Sincerely Yours Events
Website design & development, Branding + Identity
Sincerely Yours Events is a luxury wedding and event design firm that offers full service event coordination and day-of packages. While they had an internet presence, their website was based on old branding, and required a refreshed look, clean lines, white space and beautiful elevated design that better reflected the brand. The website redesign included a new structure from the bottom up, as well as branding and design of a new logo and marketing materials.
Branding & Identity
The Old Logo
The previous brand logo relied on outdated scrolls, an old monogram, and a murky color palette with dark hues and brown features. It didn’t speak to the elevated client base and upscale nature of the company.
The new color palette and font and logo treatments consist of soft hues, neutral color groups and elegant, elevated typefaces. The logo design focuses on the three letters of the branding (like the old logo had done), but showcases an evolved, more elegant layout.
New Logo
Website Design
Component/Modular Design
The new website relies on component/modular design, which means that elements can be duplicated and filled in with different content. This not only makes it easy for editor control in adding new content to the site, but it also makes site content more digestible for users to navigate through SYE’s services and offerings.
