Splenda
Email newsletter marketing, Social media marketing
Designs created for the Splenda brand included updates to the Splenda website, a monthly email newsletter The Sweet Dish, and social media marketing on Facebook and Youtube. Designs for social media were published several times a week, and though they ranged in seasonal theme, featured products and recipes or events, and consumer contests. Marketing for Splenda had a heavy impact on traffic to the brand website, increased product sales, and boosted the brand’s following on social media sites like Facebook, where fan numbers grew to over 1 Million avid followers.
Social Media Marketing
Splenda’s social media marketing on Facebook and Youtube included posts with recipes, seasonal content promoting heart health and healthy lifestyles, posts dedicated to mentioning specific products in the Splenda family and coupons.
Email Marketing
The Splenda Sweet Dish included recipes from the Splenda library, seasonal content encouraging healthy lifestyles, freebies to use during the holidays, and coupons for Splenda products.
