Trustspan

Brand Identity & Logo Design

When Microchip (formerly SMSC) needed a logo design for their new product launch, I was tasked with creating their new identity.

Microchip’s TrustSpan™ technology enables digital systems to securely communicate, process, move and store information on system boards, across networks and through the cloud. The SEC1210-URT is a low-cost, low-power, dual port Smart Card controllers with a UART interface. The SEC1210 utilize Microchip’s TrustSpan™ technology which enables digital systems to securely communicate, process, move and store information on system boards, across networks and through the cloud.

Branding

I took the concept of protection that the product gives, and created an image that represents a fusion of trust and technology. The colors used in the logo – blue and gray – symbolize the ability of the product to create a secure connection across multiple networks and the digital world.